Alex Johnston
Social Media Marketing Specialist
Highland Park United Methodist Church
Dallas, TX
Bachelor of Science in Meteorology, Florida State University, Tallahassee, Florida
Social Media Marketing Specialist
Highland Park United Methodist Church
Dallas, TX
Bachelor of Science in Meteorology, Florida State University, Tallahassee, Florida
Experience
Social Media Marketing Specialist, HPUMC, Dallas, Texas (June 2014 - present)
Additional Training
CFCC Certification Lab (March 2015)
2-Day Intensive Certification Lab featuring several national church communicators. Designed to help grow and cultivate leaders in the field of church communications.
DFW Social Media Rocks Conference (June 2014)
Digital marketing conference that provides education, information and resources to business owners, digital marketing agencies and enterprise level service providers.
Other Skills
Social Media Marketing Specialist, HPUMC, Dallas, Texas (June 2014 - present)
- Develop and implement social media campaigns for Facebook, Twitter, Instagram, and YouTube.
- Write and enter all content and updates for the above platforms.
- Compile weekly analytics reports on campaign performance, highlighting successes and identifying areas for improvement.
- Find and curate engaging articles for hpumc.org about personal stories, ministries, and events.
- Act as a partner with the creative team and a sounding board for ideas.
- Educate and motivate staff on the purpose and workings of social media.
- Stay on top of new social media trends and how they impact church communications.
- Embody the mission of HPUMC daily: to help people become deeply devoted followers of Christ.
Additional Training
CFCC Certification Lab (March 2015)
2-Day Intensive Certification Lab featuring several national church communicators. Designed to help grow and cultivate leaders in the field of church communications.
DFW Social Media Rocks Conference (June 2014)
Digital marketing conference that provides education, information and resources to business owners, digital marketing agencies and enterprise level service providers.
Other Skills
- High level of interpersonal, communication, organization, and project management skills.
- High degree of initiative, accountability and attention to detail.
- Ability to manage multiple priorities and adjust when needed to changes in priorities or conditions.
- Comfortable working with a broad range of cross-functional staff with widely varying levels of knowledge/comfort with social media: communications, clergy, ministry leaders, congregation, etc.
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Past Experience
Meteorologist/Producer, WKYT-TV, Lexington, Kentucky (October 2012 – April 2014)
Host/Meteorologist for KTAB 4u, KTAB-TV, Abilene, Texas (September 2011 - October 2012)
Meteorologist/Reporter, KTAB/KRBC-TV, Abilene, Texas (March 2010 - August 2011)
4FSU Weather, Florida State University (August 2009- December 2010)
Florida State Campus Involvement (2006-2010)
Resident Assistant for Kellum Hall, University Housing
Meteorologist/Producer, WKYT-TV, Lexington, Kentucky (October 2012 – April 2014)
- Appeared as on-air meteorologist during severe weather events and filled in for other meteorologists when needed
- Appeared live on-air during early morning winter weather coverage.
- Produced a daily hour long newscast, handled breaking news and weather situations as they occurred and guided live teams in the field.
- Wrote and produced packages for multiple newscasts when needed.
- Created original web content for station website.
- Managed multiple work related social media websites across different platforms.
Host/Meteorologist for KTAB 4u, KTAB-TV, Abilene, Texas (September 2011 - October 2012)
- Pioneered a brand new lifestyle show on the number one station in the market.
- Hosted and produced a daily, half-hour local news program based on health, family living, entertainment, fashion, and finance.
- Forecasted for and produced a daily 2-3 minute local weather segment.
- Worked weekends on call during severe weather and filled in for the chief and morning meteorologists.
- Managed multiple work related social media websites on different platforms.
- Hosted and produced remote shows and went live for weather throughout the Big Country.
- Served as a guest host for various community events and local award shows.
Meteorologist/Reporter, KTAB/KRBC-TV, Abilene, Texas (March 2010 - August 2011)
- Responsible for gathering, shooting, editing, and writing three news stories daily.
- Forecasted for, produced graphics for, and Appeared as on-air meteorologist during the 5pm newscast on KRBC-TV three days a week.
- Worked weekends on call during severe weather and filled in for the chief and morning meteorologists on both KTAB and KRBC.
4FSU Weather, Florida State University (August 2009- December 2010)
- Worked as on-air talent for the only daily, student produced, half-hour weather show in the United States.
- Gained broadcast experience by doing a variety of on-air segments including local forecasts.
- Was live on air during watches and warnings for our local area.
- Gained experience working as an Anchor at the desk, including walk out transitions between the desk and the wall.
- Participated in weathercasting workshops led by professional meteorologists that provided students with constructive feedback concerning how to be a successful on-air meteorologist.
Florida State Campus Involvement (2006-2010)
Resident Assistant for Kellum Hall, University Housing
- Responsible for the health & safety of twenty-six freshman women, including remaining on call at all times in the event of an emergency.
- Planned and advertised monthly socials catered to resident's needs
- Coordinated with staff members to plan monthly “all hall” social events for Residents.
- Responsible for cultivating lasting relationships among residents, as well as maintaining a positive self-image under all circumstances.
- Responsible for the timely completion of all paperwork and documentations needed by international headquarters.
- Carried out and enforced all international policies and procedures, including the scheduling and overseeing of all international visits.
- Responsible for the liability and conduct of all one-hundred and fifty members, which included conducting disciplinary hearings and implementing resulting sanctions.
- Served as representative for Gamma Phi Beta's involvement in the completely student produced fundraiser during which over 1000 Florida State students remain standing for 40 hours in support of Children's Miracle Network and Shand's Hospital.
- Coordinated the fundraising efforts and participation of over four-hundred volunteers.
- Set a record for the most money Gamma Phi Beta has ever raised ($30,000) along with placing first over dozens of competing organizations.
- Responsible for communicating with other student organizations at Florida State, as well as the Tallahassee Community as a whole, in an effort to recruit volunteers.
- Created, planned, and advertised a week-long series of fundraising events in order to raise money and support for the Colleen Foundation, a children's orphanage in Haiti.